Staci D. Kramer
Apr 9, 2010 11:49 AM
Tiger Woods delivered on the course and online on the opening day of the 2010 Masters. The overall numbers are sure to be larger when Masters.com traffic is taken into effect but CBSSports.com alone had 556,090 uniques—more than double last year’s 239,013. They watched 392,901 hours of live video, up…
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Entertainment, Sports, Companies, CBS, CBS Interactive, cbssports.com, tiger woods
Staci D. Kramer
Jul 28, 2009 9:01 PM
While many news outlets pull back on sports coverage, CBSSports.com is trying to blitz its way into some local love by embedding a reporter with each NFL team. Each of the 32 correspondents is fully credentialed and will cover his or her respective team from training camp through the season—exclusively…
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Entertainment, Sports, Media & Publishing, Online News, Companies, CBS, CBS Interactive, cbssports.com, jason kint, national football league
Staci D. Kramer
Apr 9, 2009 3:19 PM
The final tally is in—CBSSports.com’s internal numbers show that 7.52 million unique visitors used the NCAA March Madness on Demand video player during the 2009 men’s basketball tournament, up 58 percent over the 4.76 million counted last year. Last year’s total was eclipsed at the end of the first four…
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Entertainment, Sports, Companies, CBS, CBS Interactive, cbssports.com, march madness
Staci D. Kramer
Mar 22, 2009 4:15 PM
The second round of the NCAA Div. I Mens’ Basketball tournament is on its final games and, aided by increased cross-platform marketing, CBSSports.com has already broken last year’s streaming media totals for its March Madness on Demand video player. paidContent has obtained the numbers for the first three days: —4.8…
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Entertainment, Sports, Companies, CBS, CBS Interactive, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 20, 2009 2:44 PM
CBSSports.com’s Jason Kint told us the online numbers were well ahead of last year and now CBS (NYSE: CBS) has released the internal stats to back that up: NCAA March Madness On Demand drew more than 2.7 million unique users during the first day of the men’s basketball tournament, up…
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Advertising, Entertainment, Sports, Marketing, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 19, 2009 3:00 PM
Updated with comments from CBS: This isn’t one of those days when I can drop everything just to watch basketball; then again, it isn’t just any basketball day. It’s the first games of the first round of the NCAA Men’s Div.1 Basketball tournament and after all the warm-up writing, it’s…
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Entertainment, Sports, Social Media, Companies, Apple, CBS, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 12, 2009 5:00 AM
Turns out CBSSports.com isn’t offering all NCAA March Madness On Demand video for free this year. Online video remains completely ad supported but mobile is getting a new twist: a $4.99 iPhone/iTouch app with live streaming video and audio of all 63 games in the 2009 NCAA Division I Men’s…
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Mobile, Companies, CBS, CBS Interactive, iPhone, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 10, 2009 6:11 PM
Our own version of March Madness—post after post about making money/trying to make money off of college basketball. Today’s installment: the 30 percent increase CBSSports.com expects in ad revenues for NCAA March Madness On Demand. Last season, ad-supported MMOD included all of the games for the first time and revenue…
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Advertising, Entertainment, Sports, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, cbssports.com, march madness, ncaa
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