Although the iPad is the hands of less than half-a-million people, Lifetime is targeting those users with an ad campaign for this week’s seventh season finale of Project Runway. The campaign features “behind-the-scenes” video from the series during Fashion Week. iPad users will also be able to to vote for…

It’s not unusual for clothing brands to promote their outfits in virtual worlds, but designer Norma Kamali is going one step further: She’s actually selling her new clothing line there. Members of fashion-centric virtual world Roiworld.com can try on outfits from the Norma Kamali for Wal-Mart (NYSE: WMT) Spring 2010…

A complicated deal in the works for months between Disney (NYSE: DIS), Hearst and NBC Universal (NYSE: GE) is finally done: A&E Television Networks (AETN), which includes A&E and the History Channel, is acquiring Lifetime Entertainment. Financial terms were not disclosed, but Lifetime will operate as a subsidiary of A&E,…

A first for Project Runway as it (finally) starts a new life with season six on Lifetime Thursday night: full episodes of the show will stream on demand at MyLifetime.com after they premiere on cable, paidContent has learned. The show was on *NBC Universal* CEO Jeff Zucker’s list of Bravo…

Women’s cable programmer Lifetime Networks knows its audience and that audience likes casual gaming, which explains the latest news from the new home of Project Runway: UK-based King.com will be the exclusive provider of co-branded skill games for MyLifetime.com. King.com claims to be the world’s largest provider of skill games,…

After more than a year of battling, NBC Universal (NYSE: GE) and the Weinstein Company have reached a settlement over Project Runway that will allow the reality TV program to walk over to Lifetime Networks. As part of the settlement, Weinstein, the show’s producer, will pay NBCU an undisclosed amount.…

Lifetime Networks is expanding its casual gaming with the acquisition of South Korean dress-up site Roiworld for an undisclosed amount and the simultaneous launch of Lifetime Games Studio Korea. Lifetime, a 50-50 joint venture of Hearst and The Walt Disney (NYSE: DIS) Company, plans to launch a U.S. version of…

Project Runway won’t show up on Lifetime this fall, after all, following an NBC Universal (NYSE: GE) victory in New York State Supreme Court. The Weinstein Co’s hit reality show was supposed to switch from Bravo to the ABC-Hearst-owned network for its sixth season in November. But NBCU won a…

Update: We found out the sale price: it is about $10 million, our sources say. Original post: Lifetime Networks’ digital push continues with its first acquisition—picking up privately held ParentsClick Network, both for its technology and its content. With it, Lifetime now is a player in the parenting and moms…

Ad networks are flavor of the moment, and Glam Media, a vertical ad network itself, is going into developing custom ones on behalf of other companies. This one is for Lifetime Networks, the women’s basic cable TV network, where Glam will launch a co-branded vertical network of women-focused websites and…