Staci D. Kramer
Apr 23, 2010 7:55 PM
Caught up with a frenetic David Levy long enough to get some answers on the digital aspects of the blockbuster $10.8 billion 14-year deal Turner Broadcasting and CBS (NYSE: CBS) just signed with the NCAA. “Some” being the operative word because the details literally are still being worked out between…
Keep Reading »
Posted In:
Advertising, Entertainment, Sports, Companies, CBS, Time Warner, Turner, david levy, march madness, ncaa, sean mcmanus, turner broadcasting, turner sports
Staci D. Kramer
Apr 22, 2010 12:06 PM
*CBS* Sports will keep the NCAA mens’ basketball championships in its lineup with a deal that marks the end of an era on the air and online. CBS (NYSE: CBS) and new partner Turner Broadcasting will pay the NCAA $10.8 billion over the course of a 14-year deal that starts…
Keep Reading »
Posted In:
Entertainment, Sports, Companies, CBS, CBS Interactive, Time Warner, Turner, march madness, ncaa, turner broadcasting, turner sports
Rafat Ali
Jun 25, 2009 3:49 PM
Another creative deal in the sports rights arena: the extended and expanded agreement between Turner Sports and The PGA of America adds licensing, social media and more mobile to the mix. Under the eight-year extension, Turner Sports will broadcast the PGA Championship and PGA Grand Slam of Golf, as well…
Keep Reading »
Posted In:
Entertainment, Sports, Companies, Time Warner, Turner, cartoon network, turner sports
Newsletter
