Although the iPad is the hands of less than half-a-million people, Lifetime is targeting those users with an ad campaign for this week’s seventh season finale of Project Runway. The campaign features “behind-the-scenes” video from the series during Fashion Week. iPad users will also be able to to vote for…

Shades of Barnes & Noble (NYSE: BKS). Reader’s Digest Association is promoting a “pure-play’ digital exec to lead across platforms: Allrecipes.com President Lisa Sharples replaces Eva Dillon as president of the Reader’s Digest Community division, effective immediately. Sharples, who already oversees ReadersDigest.com, keeps her role at Seattle-based Allrecipes and adds…

Wonderwall, round two? Microsoft’s MSN and BermanBraun are hoping to duplicate the celebrity site’s success with Glo, a new lifestyle site they are launching today, along with publisher Hachette Filipacchi. Like WonderWall—which BermanBraun and MSN unveiled a year ago—Glo is trying to break into a crowded market, in part by…

Fresh from a new round of funding and a high-profile acquisition, shopping recommendation and related lifestyles site ThisNext has tapped PeopleJam founder Matt Edelman to help focus its content offerings and scout additional purchases, paidContent has learned. Edelman, who launched “improve your life” site PeopleJam in 2007, officially started as…

LearnVest, a personal finance site for women, has raised $4.5 million in a first round of funding. LearnVest’s pitch: Women control 80 percent of all consumer spending in the U.S.—so it makes sense to have a site that caters to them. Content includes a daily e-mail with “hip lifestyle tips…

Since updating its look last fall, iVillage has been tinkering at the edges, adding three new channels around celebrities, food and even astrology. Now, it’s working to expand its health and wellness content amid a wave of competition from other female-focused websites. The NBC Universal (NYSE: GE) site has unveiled…

AOL (NYSE: AOL) practically added two new sites a month last year as part of its goal to reach 100 sites under its MediaGlow content group. While the content strategy has lately rested on building up its freelance content site Seed.com, AOL still plans to roll out more verticals. The…

Celebrity gossip site TMZ has quietly unveiled a gentler fashion-oriented offshoot called Too Fab. Although TMZ maintains high traffic—February uniques were up 6 percent to 14 million, per comScore (NSDQ: SCOR)—and gained new credibility by breaking the news of Michael Jackson’s death last year, many advertisers remain uncomfortable with the…

Yahoo (NSDQ: YHOO) celebrated its 15th birthday this week with cupcakes for reporters, a Collective Soul concert for its staff, and several high-profile media and tech conference appearances for its CEO. But the company also hinted about some things it might buy for itself. At least twice this week, CEO…

Martha Stewart Living Omnimedia (NYSE: MSO) held its advertising upfront yesterday and unlike the traditional TV upfront events that are getting under way, the focus here was the company’s range of cross-platform offerings, all of which are tied together with social media elements. The centerpiece of the presentation was a…

Fashion info service Stylesight has raised the second half of its $10 million second round, just two months after securing the first $5 million. Now that the round is done, New York-based Stylesight has revealed who its backers are: Volition Capital, an equity firm formed by Fidelity Ventures’ U.S. unit,…

A very high-profile hire for fashion site Polyvore. The startup, which lets users mix and match products from any online store and then share their creations with others, has added Sukhinder Singh Cassidy, who formerly led Google’s operations in Asia-Pacific and Latin America, as CEO. Singh Cassidy had left Google…

Glam Media, the online women and lifestyle media and ad-network company, has raised another big round, this time a mezannine round before its logical next move of an IPO in the next year or so. It has received about $50 million in this fifth round, led by Aeris Capital, the…

Giggle, a store for new parents, is making a content play with the purchase of pregnancy site The Cradle. Giggle—which offers a selection of pre-screened baby items online and also at 10 bricks and mortar locations—says it will now be able to offer “more pregnancy resources and social community” since…

Condé Nast is promoting Gina Sanders (image, left) to CEO and president of the Fairchild Fashion Group (FFG). She succeeds Richard Beckman, who departed the post last week to take on the role of e5 Global Media’s first CEO. e5 Global Media is the company that was formed jointly by…

Yahoo is expanding the online ad partnership it struck with Martha Stewart Living Omnimedia over the fall to include the domestic diva’s magazine, as well as her TV and radio programs. This past weekend, MSLO began running the first of eight custom webisodes it produced with Yahoo (NSDQ: YHOO). The…

MSN and BermanBraun, the team behind the Microsoft (NSDQ: MSFT) portal’s entertainment channel Wonderwall, is working with mag publisher Hachette Filipacchi Media U.S. on a new women’s site that will focus on topics such as style, beauty, relationships and home décor, the companies said. The as-yet-unnamed site will be launched…

Matt Freeman (pictured, left) is relinquishing his CEO post at OTCBB-traded kids/mom-focused ad network Betawave to take on the role of vice chairman instead. The company’s president, Tabreez Verjee, will become CEO on an interim basis while Betawave, which was rebranded from GoFish (OTCBB: GOFH) nearly a year ago, looks…

Catherine Balsam-Schwaber has left her post as a senior marketing exec at MTV Networks (NYSE: VIA) to take on a similar role at NBC Universal’s iVillage. This is the second big hire for iVillage within the past two months. In September, publishing vet Joe Lagani defected from Glam Media to…